EP17: Jordan Shares Her Rules for Developing Style and Starting a Fashion Brand

Jordan Lewis, a Houston native and founder of J. Alexandra Designs, talks about her journey into fashion. She emphasizes the challenges of building a brand while fast fashion grows unchecked, the importance of quality in design, and knowing one's 'why' in the fashion business.

Jordan's passion for fashion began at a young age, and she launched J. Alexandra Designs in 2019, focusing on quality pieces. Jordan shares her inspirations and the evolution of her brand and offers valuable advice for emerging designers. Gavon and Jordan also touch on her cultural influences, current fashion trends, and the significance of authenticity in the industry.

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Chapters

00:00 Introduction to Jordan and Her Journey in Fashion 04:49 The Birth of J. Alexandra Designs 09:34 Inspiration and Evolution of Designs 14:34 Navigating the Fashion Industry and Market Needs 18:58 Advice for Aspiring Designers 24:08 Cultural Influences and Personal Style 28:47 Current Fashion Obsessions and Trends 33:50 The Importance of Authenticity in Fashion 38:39 Houston's Unique Fashion Scene 43:28 Final Thoughts and Encouragement for Independent Designers