Product Agility

From Sales Led to Product Focused (With Mike Moran)

Nov 30, 2023

40:10

Mike Moran, an esteemed leader in product management, shares his insights into transitioning from a sales-led to a product-focused organisation. As Director of Product at The Floow, Mike leverages his extensive expertise in mobile, web, and data products to steer companies towards embracing a culture that prioritises product innovation.

Get ready to delve into Mike's journey of fostering a product-focused culture and the nuances of driving growth and user engagement at The Floow 🚀

Mike on LinkedIn - [https://www.linkedin.com/in/mike-moran-4a05251/]

In this week's episode, Mike Moran joins host Ben Maynard to discuss the challenges of moving from a sales-led strategy to a product-led approach, emphasising the importance of adopting a user-centric mindset. Mike unravels the process of influencing sales teams to embrace product focus, aligning with the strategic vision to deliver value to customers and end-users✨

Tune in as Mike expounds on the intricacies of creating clear documentation, fostering collaboration between product management and sales, and the critical role of market feedback💡

This conversation is packed with invaluable insights for those eager to comprehend the transformative process of building a product-focused culture and the balancing act required between innovation and customer commitments🧠

Key Highlights:

🔍 18:04 - Streamlining Processes with Lean Canvases

🔍 20:12 - The Challenge of Committing to Customer Promises

🔍 24:51 - Refocusing on User-Centric Design

🔍 26:23 - Aligning Sales with Product Vision

🔍 29:19 - Balancing Delivery Work and Product Focus

🔍 31:05 - Navigating Tech Debt and Sales Expectations

🔍 33:23 - Evidences of Success in Product-Led Transformation

Don't miss out on the essential wisdom Mike shares about embracing product focus, innovating user experiences, and thriving amid market competition. Tune in now to absorb the strategies that pave the way for product excellence and sustainable business growth!🎙

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

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