Building A 7-Figure Nutrition Coaching Business With Mike Doehla
Mar 4, 2024
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The podcast explores the journey of building a 7-figure nutrition coaching business, highlighting the importance of passion, commitment, and community. Topics include transitioning from HR to entrepreneurship, debunking myths about macro tracking, managing employees, using science-backed supplements, delivering high-quality coaching services, embracing vulnerability on social media, scaling a business, balancing work and family life.
Authentic marketing builds trust and attracts clients who share values.
Client-centered coaching focuses on results, trust, and open communication.
Proactive networking and seeking opportunities drive business growth and connections.
Deep dives
Passion and Authenticity in Marketing
Being passionate and authentic in marketing is crucial. Rather than manipulating or being pushy, it's about being genuine and engaging with your audience. By sharing your story, being vulnerable, and showcasing your successes while remaining true to yourself, you can attract clients who resonate with your values and approach. Building trust and likability comes from being transparent and open about your journey, creating a connection with your audience.
Client-Centered Approach in Coaching
In coaching, prioritizing a client-centered approach is key. Focusing on what the customer wants, delivering strong results, and building relationships based on trust and openness are fundamental. Listening to your clients' needs, addressing their concerns, and creating a supportive environment can lead to long-lasting relationships and successful outcomes.
Importance of Being Proactive and Resourceful
Being proactive and resourceful in seeking opportunities is essential for growth. Instead of waiting for clients to come to you, actively engage with potential clients, share your expertise, and demonstrate value. Showing enthusiasm for your work, embracing vulnerability, and reaching out to others with confidence can lead to meaningful connections and business growth.
Embracing Criticism and Building Confidence
Embracing criticism, handling setbacks, and building resilience are crucial in navigating challenges. By being confident in your beliefs, welcoming feedback, and staying true to your values, you can overcome obstacles and grow both personally and professionally. Handling criticism with humor and conviction, while staying focused on your goals, can turn adversity into opportunities for growth.
Developing a Personal Brand vs. a Business Brand
The discussion delves into the importance of balancing a personal brand with a business brand. While having a personal brand initially may attract clients based on individual identity, transitioning to a business brand can facilitate scalability beyond personal limitations. The idea is to humanize the business brand and avoid over-reliance on personal identity to ensure sustained growth and long-term success in a business venture.
Embracing Simplicity and Enjoying Everyday Moments
The conversation emphasizes finding joy in the mundane and taking pleasure in simple day-to-day activities. Rejecting the constant pursuit of novelty and excitement, both individuals reflect on the contentment derived from routine tasks, family interactions, and small moments of happiness. Recognizing the value of present experiences over endless desires for additional experiences or possessions highlights the importance of savoring life's ordinary yet meaningful moments.
In today's episode, we have the incredible opportunity to explore the ins and outs of building a thriving 7-figure nutrition coaching business.
With a journey from HR to fitness phenom, Mike shares invaluable insights and the candid story of his entrepreneurial ascent.
Prepare to be inspired as we uncover the secrets to success in the nutrition coaching world, from starting with a passion for helping others to scaling a business that changes lives.
Mike's story is not just about financial growth; it's a testament to the power of commitment, learning on the job, and creating a community that celebrates health and happiness. 🚀
