Shopify Masters The Key to Balancing Profitability & Sustainability
7 snips
Feb 20, 2025 Danielle Close, the founder of My Skin Feels and former member of the Charlotte Tilbury team, dives into the world of sustainable beauty by transforming food waste into luxury skincare. She shares her journey of creating innovative, eco-friendly products that are both profitable and fun. Danielle emphasizes the importance of intuition in partnership decisions and details the challenges of forging a unique brand identity. Balancing independence with investment opportunities and embracing self-care in the entrepreneurial landscape are also key topics she addresses.
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Real-World Testing
- Test your products and messaging in real-life settings like pop-up shops and markets.
- Direct customer interaction provides invaluable feedback for refining your brand and messaging.
Meeting the King
- Danielle Close met the King at a market, highlighting the unexpected opportunities real-world events can offer.
- In-person events can lead to significant brand exposure and customer acquisition.
Networking for PR
- Build strong relationships with PR and media contacts early on in your career.
- Networking is invaluable for gaining press coverage and building long-term partnerships.