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Shopify Masters
The Key to Balancing Profitability & Sustainability
Feb 20, 2025
Danielle Close, the founder of My Skin Feels and former member of the Charlotte Tilbury team, dives into the world of sustainable beauty by transforming food waste into luxury skincare. She shares her journey of creating innovative, eco-friendly products that are both profitable and fun. Danielle emphasizes the importance of intuition in partnership decisions and details the challenges of forging a unique brand identity. Balancing independence with investment opportunities and embracing self-care in the entrepreneurial landscape are also key topics she addresses.
30:24
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Quick takeaways
- My Skin Feels exemplifies how sustainable practices can be integrated into luxury skincare, transforming food waste into high-quality products.
- Engaging with customers through real-life events fosters trust and loyalty, providing essential feedback that aligns products with consumer preferences.
Deep dives
Embracing Unconventional Branding
Launching a brand today requires a distinctive and unconventional approach to stand out in the crowded beauty market. The emphasis is on creating a brand that feels engaging and personal, rather than scripted and corporate. Consumers are drawn to brands that communicate in a unique manner and resonate with their values, especially regarding sustainability. By focusing on these aspects, entrepreneurs can capture the attention of potential customers who are seeking authenticity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode