Hunters and Unicorns
Hunters + Unicorns | The Founders Edition - Jeremy Burton EP002
Sep 19, 2023
Jeremy Burton, dynamic CEO of Observe Inc., reshaping the Observability landscape, discusses strategies for disrupting established markets, prioritizing product development for mass appeal, winning customers before the product is fully cooked, the interplay between sales and marketing, and making the first marketing hire. Get ready to unravel the technology-value conundrum and discover how a seasoned campaigner successfully transitions to embrace the founder's grind.
54:50
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Quick takeaways
- Targeting established markets is easier than creating new ones, requiring unique differentiation and customer persuasion.
- Understanding customer needs and building a differentiated, value-driven product is crucial for success.
Deep dives
Importance of Attacking Established Markets
In the podcast episode, Jeremy Burton highlights the benefits of targeting established markets rather than creating new ones. He emphasizes that it is easier to enter a market with existing competition and customer spending, as opposed to creating a brand new market. Burton explains that entering an established market requires identifying a unique point of entry and finding ways to differentiate and convince customers to switch from existing solutions. He shares his experience at Observing, a startup disrupting the observability market, and how they focused on providing a better troubleshooting and economically advantageous solution to attract customers in a crowded market.
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