Early Adopters: Paleo f(x) Founders Keith & Michelle Norris On Ancestral Lifestyle #243

Paleo f(x)™ is one of the first, biggest, and most successful conferences in the health and wellness space — so, if you’re reading this, there’s a good chance you’ve already heard of or been to it.

But how much do you know about the Paleo f(x)™ co-founders, Keith and Michelle Norris, and their incredible story?

Unfortunately, as is too often the case, this story begins with a tragedy, when their daughter Brittani was killed in a car accident just days before her 23rd birthday. But in that short time, Brittani managed to transform countless lives. And at her memorial service, hundreds of people grieved with Keith and Michelle and shared the profound ways that Brittani had touched their lives. 

It was at that moment that Keith and Michelle knew they had to carry on her legacy by giving back and helping others transform their lives for the better. And, seven years after the first Paleo f(x)™ conference, I think it’s clear that they’re off to a great start. 

This episode is also a great starting point for anyone who is confused about what Paleo is or has struggled to bring aspects of the ancestral lifestyle into their daily lives. Plus, we get a glimpse at Keith and Michelle’s huge plans for the future and how they plan to change more lives — and the world — for the better.

 

Topics Discussed In This Episode:

• The psychotic break that birthed Paleo f(x)™
• Why f(x)™? What does that mean?
• Keith and Michelle are OGs in the Paleo community, first changing their lifestyles in the mid-‘00s
• Why Michelle started the Paleo diet kicking and screaming — and the incredible transformation that occurred
• What exactly the Paleo diet and lifestyle are & aren’t
• The surprising number of similarities between the Paleo diet and a vegetarian diet
• A model for both environmental sustainability and sustainable human health
• The problem with Paleo right now
• What holistic, regenerative farming practices look like
• How EPIC Bars is changing General Mills, not the other way around
• Living in a human zoo of our own design
• The seven pillars of health that you have to focus on if you want to be a fully capable and flourishing human
• Small steps you can make to become more aware of your body
• The world of Paleo psychotherapy
• What we’ve created, as a species, through plant medicine
• How plant medicine saved their marriage
• How Paleo f(x)™ hires using Human Design

 

More about this episode.

Watch it on YouTube

Connect with Luke on social media to learn how to take your lifestyle to the next level, plus catch exclusive live interviews & events:

INSTAGRAM - @lukestorey // https://www.instagram.com/lukestorey/

FACEBOOK - https://www.facebook.com/MrLukeStorey/

TWITTER - @MrLukeStorey // https://twitter.com/MRLUKESTOREY

YOUTUBE - https://www.youtube.com/c/LukeStorey

THIS SHOW IS BROUGHT TO YOU BY:

RA OPTICS. These Blue Blocking glasses are the premium level protection for sleep and health. They block the entire harmful blue spectrum and even most green up to 550nm to preserve your most powerful agent of health: melatonin. Ra Optics uses the highest quality lens technology in the most attractive frames on the market. This means you can wear them out in public at night and feel confident in both your style and the knowledge that you're preserving the one thing that determines health above all others: quality sleep. You can save 10% on your pair of blue blocking glasses using the code “lifestylist” at raoptics.com.

AND…

JOOVV. If you’ve been listening for a while or following Luke on social media, you’ve probably seen him raving about red light therapy, or photobiomodulation. There are over 3000 published clinical papers on light therapy – over 200 being double-blind, randomized, and placebo-controlled – making this arguably the most well-researched bio hack in Luke’s arsenal. Some of the benefits include increased skin health, better muscle recovery, better sexual performance, and reduced joint pain and inflammation. So you can see why Luke is so into it... and why all of his friends keep coming over to use his Joovv device! If you are ready to get your own Joovv device + a FREE gift, head over to Joovv.com/luke and enter the code “LUKE” at checkout.

AND…

ONDA WELLNESS. If you’re a discerning health enthusiast like myself, you’ve probably sat and scratched your head at the health food store trying to figure out which CBD product you should buy. They all make big claims, they all say they’re the best, but what actually works? Well, I just found a brand that I’m super stoked about, and I want to share it with you: ONDA offers a patented and truly full-spectrum line of products that aren’t dependent on the use of alcohol, CO2, or other solvents for extraction – and this is important because when you’re getting the medicine out of the plant, you don’t want to add poisons to it! You can try it for yourself and get 15% off using code LUKE15 at ondawellness.com.

 

HELP SUPPORT THIS SHOW!

Love the Show? Youʻll really love Lukeʻs Master Market Online Store! 

It’s a win/win! Get direct links to all of Luke’s hand-picked biohacking and health products all in one place, get exclusive discounts, and support the show by making purchases through the web store >> SHOP NOW.

Other ways to support: 

SUBSCRIBE >> Apple Podcasts + Stitcher + Google Podcasts + Spotify

LEAVE APPLE PODCASTS REVIEW >> Simple step-by-step instructions

SHARE >> Spread the word! Tell your family, friends, neighbors, and all your social pals