The Diary Of A CEO with Steven Bartlett cover image

The Diary Of A CEO with Steven Bartlett

Moment 137: Finance Isn’t Rocket Science! The 2 Simple Skills Billionaires Use Everyday: Codie Sanchez

Nov 24, 2023
Codie Sanchez, an investor and financial educator, shares her journey from journalist to entrepreneur. She emphasizes that finance isn't as complicated as it seems. Codie reveals two essential skills for success: mastering deal-making and connecting with the right people. She discusses how even small business acquisitions can be accessible and highlights the power of win-win negotiations. Ultimately, she believes that true selling is about understanding and connecting with people's genuine feelings.
20:31

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The first step in understanding finance is to learn how to do deals, which are not as complex as they seem.
  • Connecting with the right people and understanding their motivations is crucial in the deal-making process.

Deep dives

Understanding the Power of Small Business Acquisition

Acquiring small businesses can be a viable and profitable option for individuals looking to step into business ownership. The podcast host shares insights from their own experience, highlighting the importance of taking the first step and exploring opportunities in the market. They emphasize that there is no significant difference between large and small deals and reveal that small businesses often sell for two to five times their profits. The host encourages listeners to look for motivated sellers who are ready for their next adventure, enabling them to provide a retirement plan for business owners. They stress the importance of understanding the deal-making process and becoming a good shepherd for the acquired business.

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