The Diary Of A CEO with Steven Bartlett Moment 137: Finance Isn’t Rocket Science! The 2 Simple Skills Billionaires Use Everyday: Codie Sanchez
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Nov 24, 2023 
Codie Sanchez, an investor and financial educator, shares her journey from journalist to entrepreneur. She emphasizes that finance isn't as complicated as it seems. Codie reveals two essential skills for success: mastering deal-making and connecting with the right people. She discusses how even small business acquisitions can be accessible and highlights the power of win-win negotiations. Ultimately, she believes that true selling is about understanding and connecting with people's genuine feelings.
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Laundromat Deal
- Codie Sanchez, a journalist, infiltrated finance and realized deal sizes don't change the fundamental process.
- Her first deal was a laundromat, chosen for its low time commitment and operational simplicity.
Two Key Skills
- Learn how to structure deals, simplifying complex financial language.
- Find someone who knows how to operate the business you're interested in.
Why Owners Sell
- Many small business owners are willing to sell due to burnout, not just financial reasons.
- These "gateway drug businesses" provide valuable deal-making experience.