

20 Growth: Viral Loops; How To Create and Sustain Them, Why Interviews for Product and Growth Hires are BS and What To Do Instead, Mastering the Onboarding Process; Structuring the First 90 Days with Adam Fishman, Former Head of Growth @ Lyft
43 snips Jun 15, 2022
Adam Fishman, a growth expert with a track record at Lyft, Patreon, and Imperfect Foods, dives into the world of growth strategies. He shares his insights on building effective growth loops and why traditional interviews for growth roles often miss the mark. Adam advocates for practical assessments instead, highlighting the importance of effective onboarding. He also discusses the parallels between management and parenting principles, plus common misconceptions about growth teams, providing listeners with a wealth of actionable advice for scaling startups.
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Adam's Career Journey
- Adam Fishman's career began in quantitative marketing, transitioning to web analytics and experimentation.
- His role at Lyft provided invaluable experience in scaling a business, leading him to product-led growth.
Importance of Speed and Failure
- Speed in decision-making and a healthy relationship with failure are crucial for growth.
- At Lyft, rapid iteration allowed for quick correction of mistakes, shaping Adam's risk tolerance.
Customer Reverence
- Respect for customers is paramount, especially in growth roles.
- At Patreon, negative feedback from creators highlighted the importance of considering customer perspectives.