The Tom Ferry Podcast Experience
Beyond Borders: Building & Scaling an International Business | Tom Ferry Podcast Experience
Jan 10, 2024
Nick Fong, a U.S.-born entrepreneur, shares his story of building a successful business in Mexico. Topics include working with developers, generating online leads, using AI for search optimization, and scaling an international business. They also discuss the impact of the pandemic on the real estate market and the importance of finding referral partners.
34:34
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Quick takeaways
- Creating consistent, scalable ways to grow a business and generate income is crucial in the second home real estate market.
- Building successful partnerships with developers requires understanding their unique needs and providing market expertise to bridge the gap for non-local, desire-based buyers.
Deep dives
Growing a Business in the Second Home Real Estate Market
In this podcast episode, Nick Fong, the founder of RoniVaugh Real Estate, discusses the strategies and challenges of growing a business in the second home real estate market. Nick emphasizes the importance of creating consistent, repeatable, and scalable ways to grow a business and generate income. He highlights the significance of understanding the unique dynamics of the second home market, such as the longer sales cycle and the desire-based nature of purchases. Nick shares how his company leverages a robust media department, outbound telemarketing, and online lead generation to drive success. He also underscores the value of thinking bigger and surrounding oneself with people who challenge and inspire growth.
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