DTC Podcast Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design)
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In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth.
Here's what you'll hear on the pod:
π¦ Perception of email π§ vs SMS π±
π¦ Our Two-Step process for driving leads with SMS
π¦ Where CTAs should go, how they should look, and how many you should have
π¦ Why folks are hesitant to implement an SMS strategy (and why they should reconsider)
π¦ An inside look a the DTC win-back sequence
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