The Kelly Roach Show
971. How People With Money Buy
Nov 8, 2023
Learn about targeting affluent buyers, the power of referral marketing, and the benefits of joining the Advanced Innovation Society. Understand how affluent buyers make purchasing decisions based on trusted recommendations. Explore the opportunities for entrepreneurs and the importance of focusing on referral marketing for growth and revenue.
13:18
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Quick takeaways
- Affluent buyers are more likely to make a purchase based on a trusted recommendation, highlighting the importance of referral marketing.
- Building a multi-million dollar referral network through strategic networking organizations like the Advanced Innovation Society can attract high-quality buyers and provide predictability and consistency in revenue.
Deep dives
The Power of Referral Marketing
Referral marketing is a crucial strategy for attracting affluent buyers. Statistics, such as people being four times more likely to buy when referred, and referred customers having higher lifetime value and lower churn rate, highlight the benefits of referral marketing. Affluent buyers are usually more protective of their time than their money, making trusted referrals a key factor in their purchasing decisions. Online marketing can be fragmented, making it challenging to establish a trusted household name. Therefore, building a multi-million dollar referral network through strategic networking organizations or masterminds becomes essential for attracting high-quality buyers.
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