Today I’m joined by Josh McCarter, CEO of Mindbody — a business management software for fitness and wellness services.
In this episode, we discuss COVID’s impact on the fitness industry. Josh explains how the company navigated the pandemic, including layoffs, his transition to CEO, and the launch of virtual experiences. And we talk about the future of fitness, including digital content, the role of fitness professionals, and the return to exercising in person.
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Josh McCarter is CEO of Mindbody, the leading technology platform for the fitness, wellness, and beauty industries. Mindbody’s technology powers tens of thousands of wellness businesses, including industry-leading brands such as OTF, F45, and DryBar. In addition to helping these businesses deliver authentic experiences to their clients, Mindbody has built the world’s largest wellness marketplace, where millions of consumers find and book in-person and virtual wellness classes and appointments in the U.S. every month. Josh joined Mindbody in 2018 as chief strategy officer following the company’s acquisition of Booker, where he had served as CEO and co-founder. Prior to taking over as CEO at Mindbody, Josh served as the company’s president.
Josh graduated cum laude with a BA in political science from the University of California, Los Angeles (UCLA) and received his MBA from the Marshall School of Business at USC (and yes, he recognizes the conflict of interest!). He has held board positions with Booker, SpaFinder, several Autobytel subsidiaries, Young Presidents’ Organization (YPO), and the Juvenile Diabetes Research Foundation (JDRF). As a result of his youngest daughter’s diagnosis with type 1 diabetes in 2009, his family has been dedicated to finding a cure by supporting a variety of type 1 causes, most recently Beyond Type 1. When not working, Josh is an avid adventurer, having traveled to more than 50 countries and traversed the U.S. on his Harley-Davidson.
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