What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes entertainment. Discover why our e-commerce hasn't changed in 20+ years and how Eastern innovations could revolutionize your online store.
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What You'll Learn
- Why Western e-commerce hasn't fundamentally changed in over 20 years
- How Chinese platforms built social shopping experiences missing from Amazon
- The difference between search-driven and discovery-driven e-commerce
- Why competition drives innovation in Chinese digital markets
- Practical features you could implement from Eastern e-commerce platform
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Timestamps
00:00:04 - Introduction and overview
00:04:17 - Björn explains his background and Chinese digital expertise
00:09:32 - Why e-commerce hasn't changed in the West for decades
00:13:51 - The mall experience vs. Western online shopping
00:19:10 - How KPIs dictate innovation and stagnation
00:28:51 - The surprising positive experience of "TikTok refugees"
00:34:18 - Key lessons Western e-commerce can learn from China
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Key Links:
- Björn's LinkedIn
- ChinaBriefs.io
- The eCommerce Podcast
- Data Driven Ecommerce with Friedrich Schwandt
- Podjunction
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