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Tropical MBA: Entrepreneurship & Founder Lifestyle
#734 Non-Obvious Ways to Grow Your Business + Favorite Moments of 2023
Dec 21, 2023
56:28
Snipd AI
In this podcast, Dan & Ian reflect on their business in 2023 and share favorite moments. They discuss how to make a compelling offer, non-obvious ways to grow your business in 2024, and why goal setting should go beyond numbers. They also talk about top business books, viral tweets, acquiring undervalued platforms, and using conversation cards to connect with clients.
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Quick takeaways
- Acquiring existing communities and groups can be a cost-effective way to tap into a ready-made audience and drive business growth.
- Focusing on existing customers and doing less better can be more valuable than constantly seeking new customers.
Deep dives
The Power of Acquiring Existing Communities and Groups
Acquiring existing communities and groups, such as meetups, newsletters, and Facebook groups, provides an opportunity to tap into a ready-made audience and supercharge business growth. These communities may have been started as passions or hobbies, and the owners may not have found ways to monetize them. Entrepreneurs can acquire or partner with these communities, leveraging their distribution, exposure, and connections. By doing so, they can gain access to new customers, drive growth, and foster serendipity and luck. Acquiring existing communities can be cost-effective and open up new avenues for business expansion.
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