The eCom Ops Podcast

Are Video Commerce & Shoppable Videos the Next Greatest Thing? with Eitan Koter

Dec 6, 2024

31:39

Are Video Commerce & Shoppable Videos the Next Greatest Thing?

Eitan Koter is the Co-Founder and co-CEO of Vimmi, a video commerce SaaS company helping brands accelerate sales through shoppable videos. With over 20 years of experience in startups, public companies, and even a NASDAQ IPO, Eitan is a thought leader in digital marketing, video commerce, and startup strategies.

Vimmi is a leading video commerce platform that helps brands and retailers turn passive viewers into active buyers through shoppable videos. With seamless integration across major platforms like TikTok, YouTube, Instagram, and Amazon, Vimmi empowers businesses to boost conversions and engage customers where they spend their time.

The No.1 eCom Operations hack

Spend time on creating content! Create a list of customer pains or try to provide solutions around a specific topic and create content that is very, very targeted to the specific stage that you are on a marketing funnel.

You Will Learn

How shoppable videos can enhance the customer experience and boost conversion rates.
Best practices for starting with video content, even if you're not comfortable in front of a camera.
How are different platforms (TikTok, YouTube, Facebook, Instagram, etc.) used for shoppable videos, and what are their benefits?
The importance of being consistent and authentic when producing content to increase engagement and trust.
Insights into integrating products into videos seamlessly, syncing platforms like Shopify, WooCommerce, and Amazon for effective video commerce.

Let’s keep learning and growing together in the world of eCommerce!

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