Why Brands Matter #2291

[00:19] Today’s topic: Why Brands Matter.

[00:24] An example that illustrates the power of your brand story.

[01:01] How to be a category leader by creating an amazing product and customer experience.

[02:56] How Tesla demonstrates the importance of customer experience.

[03:55] How Joe Rogan capitalized on making his brand an ‘experience.’

[04:26] Why it’s important to focus on what story your brand tells.

[04:47] Why quality of service and content are key.

[05:07] Actionable insights for how to build a great brand using qualitative and quantitative data.

[05:46] That’s it for today! Don’t forget to rate, review and subscribe!