640: Yaneck Wasiek – The Simple Systems That Built a $600K/Year Headshot Photography Business

Premium Members, click here to access this interview in the premium area

Yaneck Wasiek of www.wasiofaces.com and www.wasiodigital.com is today's incredible guest!

While travelling recently, I shared that I had visited Poland in one of the emails I sent to PhotoBizX listeners and members.

That email prompted a response from Yaneck, who I learned was originally from Warsaw. He grew up there and left Poland at 20.

I also learned he runs a $600k+/ year studio with his wife.

And he has a Facebook Group with over 1000 members focusing on business, and his WASIO Digital platform to help photographers with digital marketing.

His photography business started in 2017, when they lived and worked in a tiny studio. From here, they moved to a larger home and converted part of it to a studio space – which was still tight, but functional. And in 2020, they moved the studio out of their home and have a beautiful, spacious, purpose-built studio in Los Angeles, USA.

Focusing on headshots, his work is first class, with an easy-to-navigate website and packed with information to serve any client — I was  looking forward to learning the secrets of his success.

In this interview, Yaneck shares the simple systems that helped him build a $600K/year headshot photography business.

Here's some more of what we covered in the interview:

• The simple lead generation system Yaneck uses to bring in $15K corporate jobs — without chasing clients or relying on luck
• How he turns one-off headshot sessions into long-term corporate relationships that keep paying year after year
• The pricing setup that gets clients happily paying more — and why clear, honest pricing always beats “premium positioning”
• Why consistency in lighting, background and crop can become your biggest advantage with repeat clients
• The door-to-door strategy that built a six-figure studio from scratch — and how one free shoot turned into $150K in bookings
• Why showing up and building relationships still beats any algorithm when it comes to growing your business
• How Yaneck uses LinkedIn to attract steady work (and what most photographers get wrong there)
• The landing page mistakes that quietly kill your conversions — and the small tweaks that actually make people enquire
• How his automated follow-up system moves leads from “interested” to “booked” while he’s out shooting
• The simple tech setup that keeps everything running smoothly — emails, texts, reminders, and all
• The mindset shift that turns a creative hustle into a real business that runs smoothly and predictably
• Yaneck’s advice for photographers ready to scale beyond themselves — and build something that works even when they’re not behind the camera

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

I’d rather have four or five sessions every day and a full calendar than sit around waiting for premium clients who never book.
– Yaneck Wasiek

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

I don’t see myself as an artist. I’m a businessman who runs a photography studio. I love photographing, but I know my strength is in systems, consistency, and client experience.
– Yaneck Wasiek

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Yaneck shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

You can’t just sit behind your computer and wait for work. You have to create opportunities. Talk to people, show up, and be visible — that’s how everything started for us.
– Yaneck Wasiek

If you have any questions I missed, a specific question you’d like to ask Yaneck, or a way to thank her for coming on the show, feel free to add them in the comments area below.

Finance Like a MoFo — Live Training with Richard Grenfell

If you’ve ever had a client say “I love the photos, but I just can’t afford it right now,” this training will completely change the way you sell.

Join Richard and me on Thursday, November 6th, 2025, @ 8:00am AEDT for a live online workshop where he shares the exact in-house payment plan system that’s generating $6–7K per week in recurring revenue for his studio — with no third-party finance companies involved.

You’ll learn how to confidently offer flexible, ethical payment options that boost sales, smooth your cash flow, and turn “I can’t afford it” into bookings.

BIG Bonuses: When you register, you’ll also get instant access to Richard’s previous Advertise Like a MoFo and Sell Like a MoFo courses — both included free with your enrolment.

Investment: USD $197 (price doubles after the live session — and the bonuses disappear)

More details and register here: https://learn.photobizx.com/finance-like-a-mofo-registration/

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

For corporate clients, consistency is everything — the lighting, the crop, the brightness, the background. When every photo looks identical, they don’t have to think twice about calling you again.
– Yaneck Wasiek

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

You can’t wait for things to happen. You have to create opportunities — talk to people, show up, and be seen. That’s how every good thing in my business has started.”
– Yaneck Wasiek

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

The post 640: Yaneck Wasiek – The Simple Systems That Built a $600K/Year Headshot Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.