Perhaps the most magical and hypnotic words ever uttered in sequence are, “Once Upon a time.”  Don’t believe me? Let’s look at one of the most successful movies ever, Star Wars. While it’s not “once upon a time” verbatim, it’s a theme and variation: how does Star Wars begin? Say it with me, “A long time ago in a galaxy far, far away...” Turns out, those magical words don't just relate to works of fiction. Even when it comes to the truth, our brains are oriented to think in stories. Consider this: what are your thoughts about Kentucky Fried Chicken? I'm guessing that the results are a bit varied but very few people know the story behind the famous KFC front man. A big part of its story is this: Colonel Sanders attempted to sell his secret recipe 1,009 times and was rejected every time. Does that cause you to see the business differently? Simply put, our brains have been wired throughout the millennia to think in stories. Our  traditions, morals, and values were conveyed through stories. In this episode, I visit with a storytelling expert who has decided to use her hard-earned talents to help startups increase their likelihood of success through stories. This is a brilliant idea for any business. And that is why I'm so glad to be speaking with Donna Griffit (https://donnagriffit.com/), the author of Sticking to My Story: The Alchemy of Storytelling for Startups. Donna breaks down the importance of storytelling as it relates to businesses of all kinds and you’ll hear why the founder of Slack, Stewart Butterfield and so many other luminaries are fans of her work. Listen in as Donna and I talk about storytelling and how it can help boost your business. Book link: https://amzn.to/46cSwQA This is an affiliate link. It will provide me with a small commission on purchases made through it and help the podcast (but it won’t affect the price you pay).