How This 23 Year Old Made Millions With Instagram Meme Pages

Buster Scher is the Founder of Hoops Nation, a basketball media outlet with over 10 million followers across social. He then started The Hobby Letter, a premium newsletter helping people improve their organic social to earn money. Buster is the host of his own podcast “The Buster Show” as well as the celebrity basketball competition series “The Crew League.”

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[00:00:55] Buster’s entrepreneurship journey.

[00:03:57] Creating Hoops Nation.

[00:05:26] Breaking into the broadcast industry.

[00:07:18] How the landscape of journalism has changed.

[00:10:26] Growing Hoops Nation from zero.

[00:11:36] The importance of focus.

[00:12:31] Choosing to focus on basketball.

[00:13:17] Monetizing Hoops Nation.

[00:15:30] Evolving past Hoops Nation.

[00:16:14] Why college is a scam.

[00:20:11] The importance of failure.

[00:21:27] The two sides of The Buster Agency.

[00:22:43] Clients of The Buster Agency.

[00:23:19] The structure of The Buster Agency.

[00:26:36] The Hobby Letter.

[00:28:36] The benefits of a newsletter business.

[00:29:43] Pricing a newsletter.

[00:31:12] How to get newsletter subscribers.

[00:32:39] The content that works best.

[00:35:04] The writing that works best.

[00:36:21] Collectables.

[00:40:19] Sports Cards.

[00:42:06] Deciding whether to hold or sell.

[00:46:23] NBA Top Shot.

[00:50:15] NFTs in 2025.

[00:51:59] Using A.I. products for content creation.

[00:53:32] How entrepreneurs invest their money.

MONEY TALKS with Jesse

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