Have you ever pushed so hard on an idea that you missed the signal to change direction?
In this solo episode, Rob Walling covers a wide range of topics and dives into three areas every founder should master: how to develop an editorial eye (or “taste”), the difference between persistence and obstinance, and why focus, not diversification remains the hardest, most valuable entrepreneurial skill.
Episode Sponsor:
Hiring engineers shouldn’t feel like sorting through AI-polished resumes.
G2i cuts through all of that. They’ve pre-vetted over 8,000 engineers, all with 5+ years of real experience, and they run live, human-led technical interviews to verify actual skills.
No time wasters. No guesswork. Just solid developers who can deliver.
G2i is trusted by companies like Meta, Microsoft, and countless bootstrapped founders who need to move fast without making expensive mistakes.
Get a 7-day free trial and $1,500 off when you mention Startups for the Rest of Us at https://www.g2i.co/rob
Topics we cover:
(1:55) – How to develop an “editorial eye” (and why it matters for founders)
(7:03) – When to get out of the way and let true experts lead
(8:07) – Why your product must start with a real problem (not just an idea)
(9:11) – Paul Graham’s The Right Kind of Stubborn: persistence vs. obstinance
(12:03) – Are you attached to your goal or just your first idea?
(13:44) – How great founders adapt to new data without losing momentum
(14:44) – Sam Parr on why “constant switching will kill you”
(16:30) – Focus as a founder’s hardest and most valuable skill
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Startups For the Rest of Us