Mental Performance Daily with Brian Cain Winning With Culture
Nov 21, 2025
Discover how culture shapes behavior and drives success. Explore the gap between stated values and actual practices through a fascinating team example. Learn how the Chicago Cubs overcame their challenges by building a process-focused culture. Brian connects mental performance coaching with aligning beliefs and actions for optimal results. Don't miss the chance to transform your coaching approach with practical steps to foster a winning culture.
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Culture Is Daily Behavior
- Culture is what you allow, encourage, and emphasize, not a poster on the wall.
- Brian Cain says culture is built daily through consistent behaviors, not slogans.
Banner Versus Behavior
- Brian Cain recounts visiting a program with 'culture of excellence' on the wall but practicing sarcasm and excuses.
- The coach admitted they were a culture of average and needed to change behaviors to reach excellence.
Build Culture With Consistency
- Culture gets built by consistency and by what you allow, correct, and celebrate.
- Brian Cain highlights accountability and process as the levers that change team culture.
