Mr. Jeffery Keedy is a designer, writer, and educator. He studied at Cranbrook and since 1985, has been on faculty at CalArts. Originally trained as a designer, Mr. Keedy started writing early in his career and became a frequent contributor for Emigre and his writing has appeared in publications like Eye, I.D., and the AIGA Journal. When I discovered Emigre, Mr. Keedy's writings were always some of my favorite so this was a special conversation for me. In this episode, we talk about his early design education and how he started writing, how the design discourse has changed and fragmented, and why graphic design as we define it, might just be a 20th century invention that doesn't really exist anymore. Links from this episode can be found at scratchingthesurface.fm.