Twins Talk Tech Leadership Episode 146: Goals Should Scare & Excite You
Jun 20, 2025
Lane Brannan, EVP & GM Americas at Pax8, shares his dynamic approach to leadership, emphasizing that "goals should scare and excite you." He discusses how Pax8 is redefining the cloud marketplace by empowering MSPs through education and innovation. Trust and clear communication are vital for success, and he highlights the importance of internal enablement and continuous feedback. Brannan also sheds light on the transformative journey from Managed Service Providers to Managed Intelligence Providers and the significance of community in driving business growth.
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Goals Should Scare and Excite
- Lane Brannan finds it motivating to pursue goals that are both scary and exciting because they represent massive market opportunities.
- Having a vision that scares and excites attracts the right people who want to go after what seems almost infinite.
Align Strategy with Contribution
- Align company strategy clearly from top to individual level so everyone understands their contribution.
- Set up a closed-loop feedback mechanism to keep strategy connected to individual actions and improvements.
Evolve and Evangelize Strategy
- Be open to evolving your strategy and adjusting it as needed based on timing and new insights.
- Communicate pivots clearly by evangelizing the reasons so the organization stays aligned and motivated.
