As agency owners, the work environments we create are a direct reflection of our leadership styles. In a trust-led environment, our people should feel safe to speak up, take risks, and take ownership of the work they produce. Trust is the cornerstone for strong communication, creativity, and the innovation that fuels our business. So, what happens when trust isn’t part of the equation? Our guest for this episode of Build a Better Agency, Sue Dyer, is an expert on all things leadership. She wrote the book on trusted leadership (literally) and has seen firsthand how teams and even entire agencies tend to fall apart when the people at the helm aren’t leading with trust.

During our conversation, Sue and I unpack what it means to be a trusted leader, how agency owners can determine their leadership style, and what it takes to build successful organizations based on trust.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

What it means to be a trusted agency leader
Why trust is the cornerstone of success for any business
How to create a high-trust environment at your agency
Ways to help new team members adapt to a trusted environment
Why “fear-led” environments have wiped out so many businesses
How to determine whether or not you are a trusted leader
What to do in order to start becoming a trusted leader

EP 344: Becoming trusted agency leaders with Sue Dyer