Entrepreneurs on Fire Know Your Worth: How to Properly Price Your Freelance Services with Brett Fritz
Sep 2, 2025
Brett Fritz, an entrepreneur who transformed his career after being laid off, dives into the world of freelancing. He emphasizes that pricing is rooted in confidence, urging freelancers to charge based on value rather than time. Brett highlights the booming freelance economy, predicting it will grow to 90 million in the U.S. by 2028. He also stresses that freelancers must be business-savvy, mastering not only their craft but also client relationships and strategic pricing to ensure success.
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Freelance Market Is Exploding
- The freelancer market is massive and still rapidly growing, fueled by pandemic shifts and platform growth.
- Companies hire freelancers for expert, cost-effective talent without full-time costs.
Race To The Bottom Harms Value
- The market's growth created a race-to-the-bottom where many buyers seek the cheapest option.
- Competing on price alone harms freelancers and attracts low-value clients.
Communicate ROI And Define Yourself
- Learn to communicate your ROI and define who you are to avoid competing solely on price.
- Treat freelancing as a business and invest in clarity, positioning, and market data.
