716. Falkland Law: Why Most Bad Business Decisions Were Never Necessary

Dec 26, 2025

Entrepreneurs often rush decisions, but not every choice demands urgency. This discussion introduces Falkland Law, emphasizing that if a decision isn’t forced, it's wiser to wait. Delaying decisions can reveal better information and clarify problems. The podcast highlights the pitfalls of hasty hiring and pricing discounts driven by stress. Brian outlines why discomfort and pressure lead to unnecessary choices, urging listeners to consider three essential questions before deciding. Sometimes, patience is the most powerful strategy.

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INSIGHT

The Power Of Waiting

Many bad outcomes come from decisions that never needed to be made, not from poor choices.
Falkland Law: if you don't have to decide, don't decide, because time often improves clarity.

INSIGHT

Time Reveals Truths

Waiting turns open loops into information-gathering mechanisms as problems and options clarify.
People reveal intentions and options collapse, which reduces decision risk over time.

INSIGHT

Why Entrepreneurs Overdecide

Entrepreneurs often over-decide to relieve discomfort, respond to false urgency, or feel productive.
Those motives produce premature decisions made with partial information or emotional pressure.

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Entrepreneurs are taught to move fast and decide quickly—but not every decision deserves urgency. In this episode, Brian breaks down Falkland Law: if a decision isn't forced, don't make it yet.

Many bad outcomes don't come from bad decisions. They come from unnecessary ones—made to relieve discomfort, pressure, or the need to feel productive. Brian explains where entrepreneurs over-decide most (hiring, pricing, leadership), how false urgency shows up, and when waiting is actually the highest-leverage move you have.

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