Why Entrepreneurs Over-Decide

Entrepreneurs are taught to move fast and decide quickly—but not every decision deserves urgency. In this episode, Brian breaks down Falkland Law: if a decision isn't forced, don't make it yet.

Many bad outcomes don't come from bad decisions. They come from unnecessary ones—made to relieve discomfort, pressure, or the need to feel productive. Brian explains where entrepreneurs over-decide most (hiring, pricing, leadership), how false urgency shows up, and when waiting is actually the highest-leverage move you have.

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

Part of the Win Make Give Podcast Network

Part of the Win Make Give Podcast Network