Agency Forward 084 Kurt Schmidt: Why Great Work Still Fails Without This One Thing
Hey everyone, today I'm joined by Kurt Schmidt.
Kurt is an agency consultant and the creator of the YouTube channel "Agency Unfiltered," where he shares practical insights for running better creative and digital service firms.
He’s a former agency owner who now coaches teams on process, communication, and leadership, and his advice is battle-tested from years of managing clients, projects, and profit margins in the trenches.
I wanted to have Kurt on because most agency chaos isn’t from bad work, it’s from bad expectation management, and he knows how to fix that. Also, he's one of those genuine people that I enjoy surrounding myself with.
In this episode, we discuss:
- How to avoid client drama with better expectation setting
- What “good” looks like and how to align on it early
- Training teams to hold the line without pissing off clients
- And more...
You can learn more about Kurt on LinkedIn.
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