Google Wiped Out 76% of My Traffic Overnight

Google Wiped Out 76% of My Traffic Overnight. In this interview, Vladimir Gendelman, Founder and CEO of the $5M/year brand Company Folders, tells the story of how his only marketing channel was destroyed in a single day. He shares how hiring a cheap SEO company led to a devastating manual penalty from Google for "unnatural links," and the difficult decision he made to not lay off any staff, even as his business was collapsing. Vladimir also details how he faced a similar crisis during COVID, losing 70% of his revenue in one month and again refusing to fire anyone. Instead, he invested in a sales coach to turn things around. This is a masterclass in resilience and long-term thinking for any entrepreneur. Check out the company: https://companyfolders.com

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🕒 CHAPTERS

00:00 - How the Soviet Union Inspired My Business

08:14 - The SEO Mistake That Led to Disaster

13:04 - Google Wiped Out 76% of My Traffic

17:35 - Why I Refused to Fire Anyone

22:07 - Crisis #2: Losing 70% of Revenue in 30 Days

27:00 - Why I Hired a Coach When My Business Was Failing

31:03 - "We're Not Rich Enough to Buy Cheap Things"

39:27 - The Power of a Long-Term Vision

48:39 - My Business Is My Identity (And It's Probably Not Healthy)

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