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Christopher Siefken, Global Head of Technology at Xenial, discusses the shift in fast food ordering and consumption. They explore the rise of kiosks and mobile ordering, innovations in drive-throughs, and the use of camera-based car recognition technology. The podcast also discusses the impact of the pandemic on the fast food industry, including increased mobile ordering and automation of tasks.
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Quick takeaways
- Restaurants are utilizing technology-based ordering systems to enhance the customer ordering experience and redistribute labor within the restaurant.
- Upcoming trends in drive-through experiences include the implementation of voice AI and the increasing adoption of kiosk experiences, improving efficiency and convenience for customers.
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Shifting Towards Technology in Ordering
The podcast discusses the shift in the restaurant industry towards technology-based ordering systems. By redeploying restaurant staff towards food production, restaurants are able to utilize technology to enhance the ordering experience for customers. This includes features such as kiosks, mobile apps, and customized ordering options. Customers are taking advantage of these capabilities to have more control over their orders and to avoid feeling rushed when ordering from a person. While labor hasn't disappeared, it has been redistributed within the restaurant.
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