Business Wars Subway vs Quiznos | Anywhere and Everywhere | 2
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Jul 12, 2023 In the heart of Denver, a young stockbroker dreams big by investing in Quiznos, sparking a fierce rivalry with Subway. A college student’s weight loss transformation on a diet of Subway sandwiches creates a sensation, leading to the emergence of the iconic 'Jared'. With creative marketing and freshly baked bread, Subway climbs to the top, but underlying cracks are beginning to show within the company. Meanwhile, Quiznos navigates its own challenges, showcasing audacious strategies and the intense competition that defines the fast food landscape.
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Stale Bread
- In 1982, Subway CEO Fred DeLuca discovered a franchisee was serving stale bread.
- The franchisee had to pick up bread from a distant bakery because local bakers couldn't make sub rolls.
Bread Conundrum
- DeLuca realized Quiznos' toasted bread was a significant advantage.
- He knew he needed to solve the bread problem to compete.
Quiznos Investment
- Rick Schaden researched restaurant chains and chose Quiznos for its superior food.
- He and his father bought a Quiznos franchise in Boulder, Colorado.
