Tropical MBA: Entrepreneurship & Founder Lifestyle

#742 A Podcast About Shiny Object Syndrome

Feb 15, 2024

The hosts discuss the challenges of shiny object syndrome for entrepreneurs, and offer six strategies for tackling it. They also explore the skill of going zero-to-one to grow a business and the benefits of focusing on one thing. Other topics include connecting with other founders, DC Black membership, Playa del Carmen experiences, and simplification for business success.

01:04:48

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Quick takeaways

Focus your creative ideas inward and be creative about your own business rather than seeking external opportunities.

Define clear and specific goals, communicate them to the team, and establish regular communication to keep everyone aligned and motivated.

Embrace accountability and community by finding a like-minded colleague or friend to work together on specific tasks or projects.

Deep dives

Reframe: Shiny Objects Within Your Business

Shiny objects are everywhere, even within your own business. Channel your creative ideas inward and be creative about your business and operations, rather than seeking external opportunities. Look to inspiring figures like Jeff Bezos and Bill Walsh, who applied their creativity and ideas to their own platforms and achieved success.

Quantifying Goals and Time Allocation for Business Success

00:43

Simplify and Focus on Company Goals

00:38

Efficiency and Simplification in Business Operations

01:20

Introduction

2min

Struggles, Job Opportunity, and Mexico Plans

2min

Playa del Carmen: A Tropical Vegas

8min

DC Black Membership and Updates

6min

Dealing with Shiny Object Syndrome and Getting Clear on What You Want

3min

Simplification for Business Success

22min

Reframing passion and skill set for success

18min

The Benefits of the Business Lifestyle and Strategies for Dealing with Shiny Object Syndrome

5min

Dan & Ian delve into the complexities of combating shiny object syndrome, a challenge that plagues all entrepreneurs at one time or another (or all the time).

They’ll talk about six strategies for tackling “the syndrome” and how to harness your skill of going zero-to-one to grow your business to the next level.

Dan & Ian’s Stuff:

The Newsletter
“The DC”
DC Black
Global events
Hire remote talent
Find a remote job
Listen on YouTube
Follow on Instagram
@TropicalMBA
@AnythingIan

Show Notes:

(00:00:33) Intro
(00:03:05) How to connect with other founders by the beach (come to DC Mexico in May)
(00:11:08) DC Black is now accepting new members year-round
(00:17:54) Can shiny object syndrome be cured? Or am I doomed?
(00:20:31) Why entrepreneurs are great at the 0 to 1, and how to apply that skill set towards the next phase of your goals
(00:26:27) Six approaches to solving and harnessing your shiny object syndrome

Links:

Podcast producer job post
Sign up for a DC Black Q&A virtual meeting (open to all)
Join us in Playa del Carmen, Mexico this May
The Anti-Agency Agency + High ROI Customer Acquisition
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
The score takes care of itself (Bill Walsh)
You can have two Big Things, but not three

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz

Additional episodes you might enjoy:

Business Basics: Revenue Durability, “Small” Goals, & High-Leverage Meetings

Non-Obvious Ways to Grow Your Business + Favorite Moments of 2023

End-of-Year Brainstorming, Goal-Setting, and a Mexico Meltdown