Idea to Startup How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones (ITS Classic)
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Jan 14, 2026 Explore a powerful framework to identify weak startup ideas and turn them into strengths. Learn to evaluate real customer risks while flipping them into marketing opportunities. Discover how to assess organic growth potential with the Delta IV scale. The discussion includes a case study on an AI messaging tool for plumbers, revealing critical factors for early customer conversion. Finally, find out how to pinpoint specific problems to create a compelling wedge that attracts initial users.
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Find And Flip The Real Risk
- Find the single biggest risk customers see in your idea before anything else.
- Flip that risk into a clear advantage in your marketing so customers can say "well, actually."
Customers Act On Avoiding Loss
- Humans decide based on loss aversion and perceived downside more than upside.
- Your product must solve an urgent, painful hole to get customers to try something different.
Virtual Conference Tackles The Risk Head-On
- A company built a virtual conference explicitly tackling poor ROI from in-person shows.
- They marketed the risk head-on and explained why virtual meetings produced far better targeted connections.