The Nonprofit Podcast Ep 31: Make Your Supporters Feel Seen - The Why and How of Donor Segmentation
Donor segmentation is a term that gets thrown around a lot during strategy sessions, especially as you start to gear up for Giving Season fundraising appeals and events. But what exactly is it, and what can it do for your organization?
In a perfect world, nonprofit fundraising professionals would be able to personalize marketing efforts. However, individualizing marketing per donor is an impossible task. What is possible instead for most nonprofits is to make marketing feel personal. The right segmentation strategy can help you achieve that.
Join Cara and Jena to look at how to best segment your donors based on their relationship with your organization, and unlock targeted, meaningful communications that lead to the all important action you need from your supporters this fundraising season.
Donor segmentation can make all the difference to your appeal impact, simply by tailoring your messaging to the relationship you already have with that individual or sub-group of donors.
We all enjoy the personal touch when it comes to giving, and that increasingly means more than just a first name, or the amount of our last donation. Cara has result-driving insights to share backed up by practical, easily implementable tips from Jena, so take 15 minutes, grab a cup of coffee and change your fundraising outcomes.
Find out more about what Donorbox can do for your organization by joining us on a demo, click here to book your seat and shake up your Giving Season: https://my.demio.com/ref/cp5yFBcCAwTlVq0b
Or head over to our Nonprofit Blog for more information on today’s highlighted features:
- Nonprofit Donor Management | Tips & Best Practices (2022)
- 15 Techniques to Boost Donor Acquisition - Best Practices (2022)
If you have any questions, or a story to share reach out to Cara at Podcast@Donorbox.org or find out more at Donorbox
To kickstart your fundraising journey, visit: Donorbox today! 🏁🏁
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