Business School with Sharran Srivatsaa

Million Dollar Language Patterns

Jul 11, 2023
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INSIGHT

Understanding Frames vs Scripts

  • A frame keeps the prospect in context, while a script organizes your words.
  • Framing is crucial for influencing prospect intentions beyond just delivering words.
ADVICE

Master the Sorting Question

  • Use the sorting question to start or rekindle conversations by letting prospects self-identify preferences.
  • This reduces confusion and helps guide decision-making by sorting them into relevant options.
ADVICE

Use the Logical Advisor Frame

  • Use the logical advisor frame: "Because you said blank, I recommend blank" to validate emotional buying decisions logically.
  • Avoid manipulative phrases like "Does that make sense?" to keep conversations respectful and productive.
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