Intrinsic branding -- Justin Foster & Emily Soccorsy // Root + River

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences.  Show Notes

Connect With:

• Justin Foster: Website // LinkedIn
• Emily Soccorsy: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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