Coffee & Compete #11 - What Competitive Intelligence Should you be Collecting? | Dave Barker
Adam is joined by Dave Barker to share his best strategies for collecting competitive intel.
In the episode, we got into how Dave finds quality competitive intel internally and externally within the mountain of information available, and how he presents these insights collected for different audiences. We also got into the best questions you should be asking in your win-loss program and how that fuels your competitive program.
Keep your eyes peeled for Klue's inaugural 'Competitive Enablement Summit' on Oct. 27&28. Save the date, and more information will be out soon!
Host: Adam McQueen
Production: Grayson Ottenbreit
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