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Wealthy Way

The Fear Behind Investing in Paid Ads for your Business

Jun 19, 2024
Entrepreneur and real estate investor Ryan Pineda discusses overcoming fears of investing in paid ads for businesses. Topics include strategies for low cost leads, merging organic and paid content, and leveraging social media platforms like Google, Instagram, and TikTok. He also explores the evolution of entertainment towards podcasts and video content, emphasizing the importance of compelling storytelling.
10:11

Episode guests

Ryan Pineda

Podcast summary created with Snipd AI

Quick takeaways

  • Transition towards organic traffic for long-term stability overpaid traffic due to rising costs.
  • Investing in organic content creation is essential to complement paid advertising efforts effectively.

Deep dives

Shift Towards Organic Traffic Over Paid

The speaker aims to transition towards receiving more organic traffic than paid traffic within a year due to escalating concerns about the rising costs of paid customer acquisition. Despite having elaborate funnels in place, profitability is becoming increasingly challenging even for traditional businesses. The focus is on mastering organic traffic for long-term stability, reducing reliance on exorbitant ad costs, drawing parallels to the changing landscape of advertising media over time.

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