On Strategy Showcase cover image

On Strategy Showcase

Tom Roach and Sarah Newman on APG's AI Initiative

Jan 12, 2025
43:45

What will be the role of Ai in the practice of strategy? From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness (MAE) program for supporting our show.

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