Visa’s New Chargeback Rules Every Online Seller Needs to Know

Visa has introduced new chargeback rules through its Visa Acquirer Monitoring Program (VAMP). While it’s aimed at acquirers, merchants can’t afford to ignore it because, as acquirers scramble to protect their portfolios under Visa’s stricter fraud guidelines, merchants will be the ones who get cut off, restricted, or penalized.

📥 Get your free downloadable guide to protect your business from VAMP here.

In this video, Maria breaks down:

✅ What VAMP is and why Visa launched it

✅ How the fraud-to-sales ratio works (1.5% now, moving to 0.9% in 2026)

✅ Why acquirers and processors are tightening controls

✅ Why high-risk industries (supplements, CBD, digital content, coaching) are most at risk

✅ How subscriptions and recurring billing models could trigger disputes

✅ The end of relying on chargeback alerts to stay safe

✅ Practical fraud prevention steps to protect your merchant account

With Visa enforcing stricter fraud thresholds starting October 1, 2025, merchants must take immediate action. If you’re in a high-risk industry or run subscriptions, you can’t afford to ignore VAMP.

👉 Need expert help navigating VAMP and fraud prevention? Reach out to our team at DirectPayNet for tailored help.

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