Understanding Product Market Fit

Assessing product market fit is crucial for startup success, and one effective method involves using the Product Market Fit Survey developed by Sean Ellis. This survey asks customers how disappointed they would be if a product were no longer available, with a threshold of 40% of responses indicating significant disappointment suggesting that the product has achieved market fit. However, it's important to recognize that product market fit is not a binary situation, but rather exists on a spectrum, with varying levels of fit among different customer segments. Engaging in meaningful customer conversations alongside quantifiable survey data provides a more nuanced understanding of customer satisfaction and product relevance.