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Personal Injury Mastermind

219. Daniel Morgan, Morgan and Morgan — Explosive Growth: Inside the Nation's Leading Personal Injury Firm

Oct 26, 2023
Daniel Morgan, partner at Morgan & Morgan, shares the secrets behind their explosive growth as the leading personal injury firm. Topics include maintaining a quick response time, scalable podcast structures, cohesive legal team alignment, exploring different media types for advertising, the impact of NIL deals on local legal advertising, and tips for contacting and growing the firm.
35:50

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Podcast summary created with Snipd AI

Quick takeaways

  • Morgan and Morgan lawyers focus on specific legal niches and aligning talent to excel.
  • Morgan and Morgan embraces buzzworthy marketing and leverages earned media to expand their reach.

Deep dives

Specialized for Success

Morgan and Morgan lawyers focus on specific legal niches, becoming true subject matter experts. The firm also evaluates each attorney's abilities, playing to their strengths. Properly aligning talent allows everyone to excel.

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