219. Daniel Morgan, Morgan and Morgan — Explosive Growth: Inside the Nation's Leading Personal Injury Firm
Oct 26, 2023
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Daniel Morgan, partner at Morgan & Morgan, shares the secrets behind their explosive growth as the leading personal injury firm. Topics include maintaining a quick response time, scalable podcast structures, cohesive legal team alignment, exploring different media types for advertising, the impact of NIL deals on local legal advertising, and tips for contacting and growing the firm.
Morgan and Morgan lawyers focus on specific legal niches and aligning talent to excel.
Morgan and Morgan embraces buzzworthy marketing and leverages earned media to expand their reach.
Deep dives
Specialized for Success
Morgan and Morgan lawyers focus on specific legal niches, becoming true subject matter experts. The firm also evaluates each attorney's abilities, playing to their strengths. Properly aligning talent allows everyone to excel.
Stand Out
Morgan and Morgan embraces buzzworthy marketing like viral graffiti billboards to captivate audiences. The goal is to be memorable, not fade into the background. To scale up, your marketing must break through the noise.
Streamline Intake
With over 500 call center staff tackling 2.5 million calls yearly, Morgan and Morgan has streamlined intake for success. Their efficient process lets them smoothly handle high call volumes.
Embrace Earned Media
Morgan and Morgan leverages earned media, including viral conversations, to generate buzz. They aim to be sticky and get people talking about their brand. They also invest in strategic partnerships and sports marketing to expand their reach.
With over 700 attorneys across the country, Morgan and Morgan (@danmorganesq) has recovered over $15 billion for clients. So how did they go from a single state practice to a nationwide powerhouse? Today, Daniel Morgan , partner at Morgan & Morgan, pulls back the curtain on the strategic decisions, marketing tactics, and intake processes that fueled their expansion. He provides invaluable insights on how to transform a firm, no matter the size. This is an exclusive masterclass in accelerating growth from a firm that has perfected it. Daniel shares the secrets to their dominance in the P.I. space. Learn from a leader of one of the most successful personal injury firms in America.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
How Morgan and Morgan maintain a 30-second answer time.
What pod structures are best for scale?
How to make sure that the legal team is rowing in the same direction.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert