"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell Basilio

What can happen when you commit to a weekly podcast for six straight months?

You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and what we’ve learned along the way.

We get real about the numbers: subscribers, downloads, YouTube stats, and more. Plus, we chat through the very real question—should newsletter writers even start a podcast? You’ll hear our honest take on the ROI (or lack thereof), and the surprising benefits that go beyond metrics.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

Reflecting on 6 months of consistent podcasting and what kept us going
Why podcasting isn’t a fast-track to newsletter growth—and what it is great for
The powerful trust-building impact of being in your audience’s ears
Our top-performing content and what formats resonated most
How YouTube fits into our podcast strategy and where Shorts fell flat
Lessons from other creators like Jay Clouse, Lenny Rachitsky, and Aakash Gupta
Easy ways for newsletter creators to test podcasting without going "all in"

LINKS MENTIONED

Ask us a question or submit a topic idea: growthinreverse.com/questions
The Pour Over podcast (on Spotify)
Riverside.fm
Matt Giovanisci (MoneyLab)
Jay Clouse's YT Channel
Lenny Reaches 1M Subscribers (past GIR episode)
Lenny Podcast (YT Channel)
Check out the 30 Days of Growth FREE >>
30 Days of Growth Course Pre-launch
Growth In Reverse PRO Community
Want your newsletter roasted? Submit it here.
Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

Chenell: Twitter | LinkedIn | Substack
Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

3: #AmOverwhelmed, Killing Other People’s Darlings and Timing Pitches