Psycho-Cybernetics by Maxwell Maltz (Heroic Wisdom Daily)

Published in 1960, 'Psycho-Cybernetics' is a classic in the self-help genre. Maxwell Maltz, a plastic surgeon, developed this book based on his observations of patients whose inner attitudes and feelings remained unchanged despite successful surgery. He introduced the concept of 'self-image' and its profound impact on achieving personal goals. The book combines cognitive behavioral techniques with cybernetic principles to help individuals regulate their self-concept and achieve positive outcomes. Maltz's methods, including visualization, mental rehearsal, and relaxation, have been widely adopted by motivational gurus, sports psychologists, and self-help practitioners. The book emphasizes the importance of a positive self-image and the use of mental imagery to achieve success and happiness.