Branden Lisi is the Co-founder of Object 9, a digital agency started in 1992 around the dawn of the internet. His team built a great reputation revitalizing brands starting with Pabst Blue Ribbon (PBR), which led to many other assignments in the food and beverage space. Over the last 10 years, Object 9 has moved into helping equipment and machinery companies build a sustainable lead generation program. Branden is also a franchise owner and pastry inspector.

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Branden Lisi, the Co-founder of Object 9, about how he built a digital agency and his experience working with CPG brands. Branden also discusses best practices for cold calling, how Hurricane Katrina impacted his business, and his tips for building a great company culture.