

Lessons - The Power-Ups That Built My Empire | Eric Siu - Author of Leveling Up (Worked with Amazon & Uber)
Sep 23, 2025
Eric Siu, author of Leveling Up and entrepreneur who has guided top brands like Amazon and Uber, shares invaluable insights into success. He highlights the power of iteration over originality, emphasizing that borrowing and enhancing ideas can lead to groundbreaking innovations. Eric advocates for maintaining an apprentice mentality, staying humble, and being open to feedback. He discusses the importance of endurance and a growth mindset, revealing how embracing setbacks is essential for long-term achievement.
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Iteration Over Reinvention
- Iteration often beats pure originality; improve existing ideas by 10–30% to create breakthroughs.
- Embrace borrowing and remixing as a valid path to innovation.
Stop Chasing Total Originality
- Let go of the pressure to be completely original and focus on making the best version of an idea.
- Use small iterations to produce results that still reflect your unique perspective.
Adopt An Apprentice Mindset
- An apprentice mentality means holding strong views weakly and staying open to new data.
- Remaining humble preserves adaptability as the world and technology change fast.