Discover how dedicating time to unscalable tasks can lay a solid foundation for future growth. Anecdotes illustrate the importance of delivering real value before scaling. Learn how personal engagement with customers fosters strong relationships and deepens understanding of their needs. Embrace the power of one-on-one interactions, as these can create competitive advantages that drive sales. Ultimately, prioritizing genuine value sets the stage for sustainable business expansion.
Prioritizing the creation of unscalable value helps entrepreneurs build essential skills and a solid foundation for future growth.
Engaging in personalized, one-on-one interactions with customers enhances loyalty and sales skills, ultimately fostering scalable business opportunities.
Deep dives
The Importance of Value Over Scalability
Focusing on creating value is crucial for entrepreneurs, especially those just starting out. Many new business owners mistakenly prioritize scalability over building something valuable, which can hinder their success. A common example is individuals wanting to avoid potential complications from growth before they even make their first sale. Emphasizing the need to create something people want and can benefit from, rather than fixating on how to scale it, allows entrepreneurs to establish a strong foundation for their business.
The Benefits of Unscalable Efforts
Engaging in unscalable activities can yield significant rewards, particularly in the early stages of a business. For instance, conducting numerous one-on-one consultations can lead to higher revenue per customer due to the personalized attention and tailored recommendations provided. This hands-on approach not only enhances sales skills but also establishes a deeper connection with clients, resulting in greater loyalty and repeat business. By being open to doing the hard work, entrepreneurs can set themselves apart and ultimately create more valuable products and services.
Transforming Unscalable Value into Scalable Success
Investing time in providing unscalable value lays the groundwork for scalable business models in the future. Through repeated personal interactions, entrepreneurs can gain insights into customer needs and preferences, allowing them to refine and automate offerings effectively. This strategy also enables the identification of high-value components that can be optimized later for greater efficiency. By understanding what truly matters to customers, businesses can evolve into scalable entities while maintaining the essence of the personalized service that initially drove their success.
Guess what? Doing unscalable things well will lead to developing the skills you need to scale.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.