Steve Cardigan is a Los Angeles based music curator, producer, and DJ. Steve is the founder of PUTYOUON Music Group, a label and music discovery platform, which also puts on AM.RADIO, a monthly get together featuring morning DJ sets at coffee shops in cities across the country.

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[00:01:07] Getting a career in the music industry.

[00:05:44] Landing a job at TH3RD BRAIN.

[00:08:20] Making money as a music curator.

[00:11:26] Balancing organic and paid content.

[00:13:03] How much labels pay creators.

[00:15:31] The power of music curators in today’s market

[00:17:30] How PUTYOUON music label was born.

[00:20:47] How deals are structured at PUTYOUON.

[00:25:16] How PUTYOUON music label makes money

[00:27:22] How to make money as a label owner.

[00:29:35] Misconception about business owners.

[00:31:02] Benefits of using a distribution partner.

[00:34:51] How PUTYOUON music label is set up.

[00:37:16] How a joint venture deal with TH3RD BRAIN works

[00:39:51] What is AM.RADIO.

[00:41:46] The first AM.RADIO events.

[00:43:58] The size and impact of AM.RADIO.

[00:46:11] Benefits of having a content background.

[00:47:40] Booking artists for AM.RADIO.

[00:49:17] The business model for AM.RADIO.

[00:51:01] Pitching brands for AM.RADIO.

[00:53:39] Negotiating brand deals.

[00:55:52] Biggest sponsor for AM.RADIO.

[00:57:07] Advice for landing brand partnerships.

[01:00:25] Predicting the future of AM.RADIO.

[01:02:50] Strategies for content creators.

[01:05:45] The power of consistently valuable content.

[01:11:53] How to improve as a content creator.

[01:13:22] Controversial hooks.

[01:15:05] Dealing with hate comments.

[01:16:44] Advice for going viral right now.

[01:21:43] The future of PUTYOUON Music Group.

[01:23:04] Goals for future business.

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He Turned Coffee Shop Parties Into a Million Dollar Business