Keep What You Earn

Businesses I Think Are Unsellable

Jun 25, 2025
Explore the challenges of selling businesses built on personal brands and online courses, which often struggle to create enterprise value. Discover how low barriers to entry and trendy models can lead to pitfalls. The discussion highlights the impact of AI on creative agencies and the risks associated with affiliate income. Learn actionable tips to convert unsellable models into profit-generating ventures by systematizing processes and establishing recurring revenue streams. Focus on long-term sustainability to align your business with realistic future goals.
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INSIGHT

Challenges of Personal Brand Businesses

  • Businesses built on personal brands are difficult to sell because the owner is inseparable from the value.
  • Enterprise value depends on replicability and transferring trust, which personal brands lack.
INSIGHT

Online Courses Losing Value

  • Online courses face saturation and obsolescence due to free AI and YouTube content.
  • High refund rates and lack of customer retention reduce their enterprise value.
ADVICE

Productize Coaching Delivery

  • To make coaching models sellable, productize delivery with standardized methods and trained coaches.
  • Your method must be the product, not the people delivering it, for scalability and transferability.
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