In this episode, I dive into the types of businesses that are typically challenging to sell. We explore why businesses built on personal brands, online courses, and creative agencies often face hurdles in creating enterprise value. I also discuss the effect of low barriers to entry, lack of proprietary intellectual property, and the impact of AI on these industries. Additionally, I offer actionable advice on how to potentially turn these unsellable models into sellable ones by focusing on systematizing processes, creating recurring revenue streams, and building robust sales pipelines. Remember, if your goal isn't to sell, that's perfectly fine, but it's crucial to set realistic expectations and goals for the future of your business. What You'll hear in this episode: [00:45] Understanding Sellable vs. Unsellable Businesses [02:30] Challenges of Personal Brand Businesses [04:45] The Decline of Online Courses [07:40] Creative Agencies and AI Impact [10:55] Risks of Affiliate and Trend-Based Businesses If you like this episode, check out:
How to Confidently Leave Your 9 to 5 and Embrace Entrepreneurship How Katie Savarise Built a Culture, Not Just a Brand How to Value a Business Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here:
https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG:
https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
